And when you will scroll mouse on right sidebar, then content in left sidebar will remain static. their design is such that, if you are scrolling mouse in left side, only content will scroll and the right sidebar will remain static. In the new design, they have provided option to scroll down and read more content by using mouse scroll in different static boxes. I think this traffic collapse is happening because of the design changes only, as they are not facing any penalty from search engines or they didn’t do something wrong in terms of their content update. These questions are very important for designers as well as online media company owners and bloggers. What went wrong with Gizmodo and Lifehacker? Why their traffic collapsed after design changes? Is this happening because of redesign or something else is causing this pain? but their traffic went down because of the design changes. Lifehacker is no doubt having thousands of good posts related to technology, software, tips, lifestyle etc. Similarly, Lifehacker’s Alexa came to 1,500 from 615 (for 3 months). So their traffic from social network like Facebook is definitely at low. I think it is happening because of the hash tag appearing in the middle of the URL of any post on these sites. When you will try to do so, you will get an error saying “The message could not be posted to this wall”. These sites used to get huge traffic from Facebook, but after the design changes, people are not able to share the posts on Facebook. You can see the drop in traffic from search as well that means, the new design is not working well in terms of search engine optimization. Here is the screenshot of Alexa page of Gizmodo US. Other online reports are also highlighting the same thing about traffic decrease on these sites.Īlexa rank of Gizmodo came to 2,000 (for yesterday) from 547 (for 3 months) and the traffic graph is also showing collapse in traffic. Few days ago, the company redesigned almost all the sites owned by them including Gizmodo and Lifehacker and it seems that the new design caused traffic collapse on these sites. They are owned by Gawker media, a well known online media company with blogs network serving millions of pageviews a month. Gizmodo and Lifehacker are popular names in Gadgets and Technology media on web.
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